Listen to the show to get an idea of topics addressed and the kind of rapport the host has with callers. Does the host challenge callers and cut them off, or is he or she more likely to invite a diversity of opinions? Don't be afraid to call shows with typically argumentative hosts. If you present your point in a clear, non-flustered manner, your call will have been a success.
Write out a couple of clear (and brief!) talking points. Plan on making your point in no more than a few sentences.
If you think you will be nervous, practice stating your point out-loud or with a friend.
When you call:
Try calling early in the show, ideally about five minutes before the show starts.
You will speak to a screener who will ask what you would like to talk about. Keep your point short and avoid going into detail. You might say you are calling to talk about "billboards" or "the importance of living in an attractive city."
When you get on-air, stay focused and calm. State your point in a few clear and short sentences. Just don't read directly from your notes -- listeners can tell.
If the host challenges you or tries to re-direct the conversation, bring listeners back to your central point.
Avoid sounding flustered, obstinate, or argumentative. Instead, work to come across as calm and authoritative.
