Our Mission

Scenic Houston’s mission is to preserve and enhance the visual character of Houston.

About Scenic Houston

Scenic Houston began as a group of concerned business leaders who saw that the billboard boom of the 60s and 70s was adversely affecting the city’s image. By 1980, there were more than 10,000 (with the number rising) of these unpermitted billboards in Houston.

Thanks to Scenic Houston’s advocacy efforts in the early 1980s, a municipal sign code was put in place that prohibited new billboards and provided for reduction, over time, of existing billboards. The Houston billboard inventory has dropped significantly. There are fewer than 1,600 billboards in Houston today, almost all along the major freeways where federal law protects them from removal.

Scenic Houston believes attention to the visual aspects of Houston’s streetscapes is key to maintaining healthy neighborhoods in a vibrant, economically competitive city. Our vision is to improve the quality of life for all Houstonians by making it a more visually attractive place to live and work.

While Scenic Houston will always maintain its sign regulatory focus, the mission has broadened to encompass city streetscape enhancement.  We believe attention to the visual aspects of Houston’s streetscapes is key to maintaining healthy neighborhoods in a vibrant, economically competitive city.   From the billboard experience, we understand that setting streetscape standards for future growth and redevelopment will yield significant, positive results – both near term and over time.