New Studies Indicate Digital Billboards Compromise Driver Safety: New studies confirm the evidence 

A review of recent research on driver distraction near digital billboards finds increased evidence the bright, constantly changing digital billboards negatively impact traffic safety. The compendium highlights new studies proving digital billboards are attracting longer and more frequent glances from drivers than do static signs. The compendium’s author, engineering psychologist Jerry Wachtel of the Veridian Group, said […]